The brand Chrysler was almost on the verge of disappearing from existence but it seems like it’s not the end for the brand yet. On the outskirts of Amsterdam, an event was held, where they discussed the product strategy for Stellantis’ future, a 14-brand empire. The CEO of the company Carlos Tavares spoke at the event saying that Chrysler was former FCA’s emotional pillar. Tavares further said that it was imperative that the brand was given a future and the chance to bounce back. He completed the note by saying that the Chrysler cars looked really gorgeous and that the brand would be re-launched.

Entry Into Electric

The initial models of this brand are expected to be a compact electric crossover titled Airflow. It is said to be competing with brands like Tesla Model Y, Volvo XC40 Recharge, and Ford Mustang Mach-E. Stellantis has named the strategic plan for the company as Dare Forward 2030. Tavares said that Chrysler will go electric by the year 2028. However, the brand’s overall target for America, with respect to all its brands, is to receive 50% of its total sales from light-duty trucks and passenger vehicles by 2030.

Fiat Not a Priority Right Now

There are no plans yet for reviving Fiat in the U.S. yet. Tavares has mentioned that they are yet to devise a strategy that will help the brand get their sales up. There are ideas about how it can be done but they are yet to be formalized. The brand currently only sells its 500X crossover.

Brand’s Vision

In regards to the brand strategy in the U.S., Tavares mentioned that they intend to make investments in their American brands. However, they do not intend to bring in more brands right now to this country. They are happy with what they currently have.

This is the second Toyota crossover to have the Venza name badge. Visually, it looks like a piece with the angular and creased crossovers from Toyota’s luxury offshoot but with a foster face rather than the Cylon’s giant cheese-grater that adorns those vehicles. Toyota Venza is its own thing, and it surely has not rebadged Lexus. With its 105.9-inch wheelbase, it can deliver firmly in the midsize bracket.

The New Toyota Venza

The Venza is offered with just a signal 219hp hybrid powertrain that’s rated by the EPA at 37 mpg on the highway and 40 mpg on the highway. It combines a 2.5L four-cylinder gasoline engine with three electric motors. This makes for an additional 54hp drive motor for the rear wheels that provide all-wheel-drive on-demand. Such electric motors draw power from a 0.9kWh lithium-ion battery instead of the 1.6kWh NiMh pack that is used in other Toyota hybrid models.

The final 18 miles to the Hall of Fame get a little more interesting than a two-lane highway. They offer a good test for the Toyota Venza Sport mode, which makes the powertrain more responsive but doesn’t charge much.

The new 2021 Toyota Venza has a lot of balls to juggle. In fact, it’s the first Toyota SUV to be powered by a special hybrid system. The design of the new model has to push the brand in a whole new direction without being offensive, and this makes it the most luxurious SUV in Toyota’s lineup.

Looks Are Subjective

The new Venza is not what you would call ugly. It’s different from what Toyota has been doing with the rest of its lineup lately, and it’s a great sign of things to come for the marque. Looks are subjective, but people think that the Venza does enough to stand out from the rest without resorting to being offensive or outlandish. It’s a very well-thought-out vehicle and a well-executed crossover.