Audi has changed their famous logo so subtly that it might go unnoticed. No, it is not the number of rings, but their colors. The similar-looking rings, signifying each automaker that merged to form the brand Audi has changed after years. The design change might be subtle, but it has become the talk of the town or the world in Audi’s case.
2D Uniformity and Unique Texts
A good design is less design, and Audi proves that. Four rings might make up the Audi logo, but they are the most recognized rings in the world. The logo is now two-dimensional to make it look similar across all platforms. In a magazine, on a billboard, or on a car, the four-ringed logo is recognizable everywhere. To go with the uniform logo, Audi has come up with its own text style, which is aptly named Audi Type. This new identity will be laser etched onto the B-pillars of all its cars. In true German fashion, the luxury brand Audi isn’t into your face with the changes but subtly whispers it. The changes are like a facelift and not a complete transformation.
Colour, Colour, What Colour Is It?
The geometric circles of the logo remain the same, the colors not so much. The logo rings currently come in chrome but will soon be white with black borders. The color change is an informed move as the contrast factor makes the logo visible from afar. If anyone is looking for the current version of the logo, then they are in luck. Audi offers its customers the option of dark-colored emblems with the white part replaced with a dark gray that looks like gloss black.
It was 1965 when AU was rebranded as Audi, the year the rings on the logo came to be. The four rings have changed very little since then. It’s time for the logo to move from chrome to black and white with its own unique typeface.
A Closer Look at the New Luxury SUV 2022 Range Rover
The luxury SUV Range Rover has revealed its latest generation in late October. The new 2022 Range Rover model was looked really handsome on the announcement photos, but the true depths of its detailing have become clear only now, after its US launch prior to the LA Auto Show 2021. Including the standard ‘big and brash’ style of luxury SUVs, this upscale Range Rover recipe is a class-apart one. Here are a few salient features of this unique model.
The Power-Packed Performance
This new model comes in a glossy uninterrupted design. But there’s more to this eye-candy outlook. It boasts active aero, a 0.30 coefficient of drag, and automatic lowering at speed, making the model 12% more aerodynamically slippery than its peers in the market. Also, Land Rover has successfully attempted to place the Range Rover into the world of this new age of electrification. Arriving next year, the plug-in hybrid is expected to include a 38.2 kWh battery, enough for getting around 62 miles. Moreover, the fully-electric version of Range Rover will make its debut in coming 2024.
The Intriguing Interior
The Land Rover is also covering a wide array of luxury features. As the SUV line’s first 7-seater, the new 2022 Range Rover is quite roomy and has long wheelbase transportation. The same transporter is also included in the SV version of Range Rover. This lavish 4-seater incorporates the signature suit cabin in its design, with more than 3 feet of legroom to stretch out comfortably in the rear. The 5-seaters come with both long and short wheelbase options and the brand’s signature three-strong array of launch engines. The familiar luxury cabin also stretches to include more ambitious materials like recycled fabrics and near-aniline leather, giving a furniture hide-like feel to the upholstery.