The luxury SUV Range Rover has revealed its latest generation in late October. The new 2022 Range Rover model was looked really handsome on the announcement photos, but the true depths of its detailing have become clear only now, after its US launch prior to the LA Auto Show 2021. Including the standard ‘big and brash’ style of luxury SUVs, this upscale Range Rover recipe is a class-apart one. Here are a few salient features of this unique model.
The Power-Packed Performance
This new model comes in a glossy uninterrupted design. But there’s more to this eye-candy outlook. It boasts active aero, a 0.30 coefficient of drag, and automatic lowering at speed, making the model 12% more aerodynamically slippery than its peers in the market. Also, Land Rover has successfully attempted to place the Range Rover into the world of this new age of electrification. Arriving next year, the plug-in hybrid is expected to include a 38.2 kWh battery, enough for getting around 62 miles. Moreover, the fully-electric version of Range Rover will make its debut in coming 2024.
The Intriguing Interior
The Land Rover is also covering a wide array of luxury features. As the SUV line’s first 7-seater, the new 2022 Range Rover is quite roomy and has long wheelbase transportation. The same transporter is also included in the SV version of Range Rover. This lavish 4-seater incorporates the signature suit cabin in its design, with more than 3 feet of legroom to stretch out comfortably in the rear. The 5-seaters come with both long and short wheelbase options and the brand’s signature three-strong array of launch engines. The familiar luxury cabin also stretches to include more ambitious materials like recycled fabrics and near-aniline leather, giving a furniture hide-like feel to the upholstery.
The United States is currently witnessing a rapid increase in the popularity of Formula 1. While the British and French Grand Prix both exceeded the one million mark of average viewership, the United States also is setting records in almost every season. With an average of 946,000 viewers per race, the current season has experienced a significant 56% increase in viewership from the last season and a 41% upsurge from 2019. There are several driving factors behind this surprise boost of F1 in the US.
The Netflix Factor
According to John Suchenski, the director of programming and acquisitions of ESPN, the Netflix documentary series named Formula 1: Drive to Survive has certainly helped to create a larger fan base of Formula 1 in the US. The series has brought along more casual fans, who probably were not even dedicated Formula 1 fans. This also has made the US a priority, bringing more opportunities of investing in promotional weight. Using this opportunity, more grassroots level exposure is being benefited by the current ESPN and Formula 1 partnership.
Partnership With Sky
According to Suchenski, in the world of sports broadcasting, the channel Sky does the best job. So, working continuously with their partners in Sky and taking some of Sky’s shoulder programming as well, has helped ESPN to expand its target audience base and to strengthen the dedicated viewership. ESPN has taken Sky’s lead-up on Sunday, which has helped the audience to get under the tent earlier and creating a build-up for the upcoming race. ESPN is also broadcasting Sky’s post-race show digitally, which is helping the fans to continue their F1 experience, even after ESPN or ESPN 2 goes off-air. ESPN has been broadcasting the world championship since 2018, which is also a facilitating factor. The continuity of these F1 contents has bred a familiarity for the viewers, making the sports more easily accessible and ensuring dedicated viewership for a longer span.