Renault is bringing back its Alpine brand with a bang! Revived in 2017 by the luxury automaker company, the brand is now eyeing big for both European and U.S. markets in the upcoming years, by setting a huge goal of reaching over 150,000 annual sales by the coming 2030. The company has recently unfolded its significant plans to achieve the milestone.
The New Ventures
As part of its new planning, Renault Alpine is targeting to launch a pair of EV crossovers for the U.S. market by 2027-2028. During the recent 2022 Paris Auto Show, the company unveiled the concept of Alpine Alpenglow, one of the possible electric crossover models. Laurent Rossi, the company’s CEO, compared these two upcoming crossover EVs to the Cayenne Coupe and the Porsche Macan, in terms of their positioning in the market. Alpine is also bringing three cars in near future for Europe, including a performance variant of the upcoming EV Renault 5 hatch and an EV version of the A110 sports car.
The History and Evolution
Founded in 1955, Alpine rose to prominence during the 1970s, after Renault acquired the company. The A110 sports car scooped up multiple rally victories and triumphed at Le Mans in 1978. Decades later, the company revived the brand as a part of Groupe Renault in 2017 by launching a new lightweight version of the A110. This agile sports car has remained somewhat of a forbidden fruit in the U.S.! But now, Alpine is about to bring it back within this decade. As per Rossi, the model is being developed with the U.S. market in mind, which makes the model more alluring and lucrative. Though, as an unfortunate turn for the original A110-lovers, the future US-bound lineup of Renault Alpine won’t include any low-slung sports car. Rather the two new models will be a larger EV SUV and a mid-size electric crossover.
A Closer Look at the New Luxury SUV 2022 Range Rover
The luxury SUV Range Rover has revealed its latest generation in late October. The new 2022 Range Rover model was looked really handsome on the announcement photos, but the true depths of its detailing have become clear only now, after its US launch prior to the LA Auto Show 2021. Including the standard ‘big and brash’ style of luxury SUVs, this upscale Range Rover recipe is a class-apart one. Here are a few salient features of this unique model.
The Power-Packed Performance
This new model comes in a glossy uninterrupted design. But there’s more to this eye-candy outlook. It boasts active aero, a 0.30 coefficient of drag, and automatic lowering at speed, making the model 12% more aerodynamically slippery than its peers in the market. Also, Land Rover has successfully attempted to place the Range Rover into the world of this new age of electrification. Arriving next year, the plug-in hybrid is expected to include a 38.2 kWh battery, enough for getting around 62 miles. Moreover, the fully-electric version of Range Rover will make its debut in coming 2024.
The Intriguing Interior
The Land Rover is also covering a wide array of luxury features. As the SUV line’s first 7-seater, the new 2022 Range Rover is quite roomy and has long wheelbase transportation. The same transporter is also included in the SV version of Range Rover. This lavish 4-seater incorporates the signature suit cabin in its design, with more than 3 feet of legroom to stretch out comfortably in the rear. The 5-seaters come with both long and short wheelbase options and the brand’s signature three-strong array of launch engines. The familiar luxury cabin also stretches to include more ambitious materials like recycled fabrics and near-aniline leather, giving a furniture hide-like feel to the upholstery.