Ford looks like it’s going to be going hard to become a big player in the all-terrain vehicle market. The automaker has announced it has plans to launch an updated version of the Ford Bronco, and it’s going to be fighting for Jeep’s top spot.

Investing in the Bronco

Ford’s plans for the Bronco range are ambitious. Even though the automotive giant is only releasing three versions in the immediate future, two-door, four-door, and sports, it’s only the beginning. Ford wants the Bronco name to be on the same level as the Mustang and announced that its all-terrain vehicle will become a sub-brand. There are estimated to be around 300 different types of Mustang, and it seems as though Ford wants the same future for its Bronco range.

Satisfying Customers

Mark Gruber, Ford’s U.S. consumer marketing manager, explained that the company would be listening to its customers in the future. The plans are to develop several versions of the Bronco to bring a model to everyone. Ford will be bringing a Bronco-style pickup truck to the market in 2024, and there are reports a compact pickup is also in the works.

Booming Market

The world of overlanding is booming, and Ford sees now as the perfect time to launch its new range. Ford is also bringing a fun playground to its customers with an Off-Rodeo outdoor adventure playground. There will be four of these playgrounds around the United States, giving Bronco owners the perfect place to test out their new machines. These playgrounds will replicate taking your Bronco off-road, where you can push it to its limits in a safe environment.

The new Ford Bronco looks set to become a major player in the all-terrain market, and Ford is going to be backing it hugely. With an expanded range expected to hit in the future, Jeep might just finally have the competition it has been lacking for years.

Lamborghini does not seem to be finished with its V-10 supercar range Huracán. Hinting at new upcoming variations of the series, Lamborghini recently filed for trademarks on two names of “Huracán Tecnica”, and “Huracán Sterrato.” The luxury automobile company has recently used these two names before. The applications were filed on October 28, in Europe.

The Tradition of Trademark

In the world of automobiles, companies often trademark their names or renew trademarks on past names, not to use them in near future, but to block other opponent companies from using them. But, the scenario seems different in this case. Apart from the standard practice, Lamborghini possibly is set to unveil some runout specials, prior to the end of Huracán’s lifecycle.

Huracán Sterrato

Adding a few off-road flairs to the Huracán range, the name Huracán Sterrato was last used on a concept car in 2019. The concept car included the additional features of a raised ride height, underbody protection, and chunky tires. Sterrato means ‘dirt’ in Italian. The concept’s unveiling sparked the speculations of the company thinking over a production version.

Huracán Tecnica

The name Tecnica was actually used on the Lamborghini Gallardo, the predecessor of the Huracán. Back in 2012, a special edition named the Gallardo Edizione Tecnica was unveiled. Based on the Gallardo LP570-4, the car added carbon-ceramic brakes, a fixed rear wing, along some contrasting bodywork. The features were used to keep the series fresh, as it approached replacement.

Probable Features

Though there’s not a lot of information about the Huracán successors, it will likely keep up with Lamborghini’s emission-reduction plan with some degree of hybridization. The successor of the Aventador range is already confirmed by the company, which will be the third only new V-12 in Lamborghini’s history, featuring a plug-in hybrid powertrain built around a V-12 engine. All these futuristic modifications have, no doubt, fuelled the high speculation of new Huracán models.